Research
Overview
Why choose 
Research
DataMotive Research is the provider of unique and highly sought after information collated from the many websites that exist within the Carsales Network. The key goal of this division is to provide relevant and valuable data that is easy to interpret and will aid your decision making process.
Why is our data valuable?
We have access to an enormous volume of data relating to the research and purchasing of vehicles Australia-wide. The volume of visitors, searches, views and leads delivered by our combined auto websites equates to...
- 2.5 million unique visitors per month (Nielsen Net Ratings)
- 60+% of all consumers visiting an automotive website visit the Carsales Network
- 10,000 + completed customer survey responses per month
- A representation of all makes, models and variants available in the market from used to new, Dealer and Private, as well time on line and location down to postcode
- New Car Searches in excess of one million per month
- New Car Views in excess of 500 thousand per month
- New Car Enquiries to Dealers in excess of ten thousand per month
Tracking the Decision to Purchase with 
Through our Pre-Facts Data we are able to provide powerful insights into:
- Online consumer behaviour tracked in ‘real time’ through the buying cycle
- Search, view and enquiry down to model variant level
- Actual make and model purchased compared to other models considered
What “data”?
- We collect data for ALL franchises sold within Australia – now and historically
- We provide trend analysis for competing brands
- Categories of data can encompass new and used, franchise or independent, dealer or private depending on your needs – it is all fully customisable
- Pricing information can be obtained for all vehicles, now and in the future
- Information from pricing to enquiry to sales results can be drilled down to post code level. Geo Mapping presents this data in a simple, visual format to quickly identify new areas of opportunity