Research
Pre-Facts
- Prefacts can deliver information relating to vehicles within a competitive set – whether it be model, segment or price range and can provide an indication of the potential market size
- Daily enquiry rates assist in the prediction of new car sales for the month
- Measures the effectiveness of your marketing campaigns at a local, state or national level
The value of 
Prefacts enables your business to be proactive rather than reactive to market changes in the following ways:
- Indicates potential sales results based on current activity in the online retail space
- Assess the success of your brand against your competition on a daily, weekly or monthly basis
- Manage your risk by identifying shifts in the market early
- Respond quickly to changes in consumer demand
Manage your marketing campaigns more effectively to ensure a true return on investment:
- Monitor changes in search, views and enquiries (to model level) during marketing campaigns
- Adjust your marketing mix based on data relating to daily,weekly, or monthly shifts in traffic
- Measure the impact of Dealer incentives on traffic
- Know your real competition by identifying which cars consumers are comparing your models with
- Gain insight into what types of cars are becoming more sought after and why
Efficiently manage inventory based on consumer demand:
- Determine what used vehicles are being enquired upon within your PMA
- Match inventory to demand, reducing stock, increasing turnover and profitability
- Price vehicles based on current market conditions – i.e. is it competitive against the pricing asked by private sellers, and/or pricing recommended by Red Book?
How can you use DataMotive Research reports?
In Market Research
- Support all internal divisions with real time data
- Recruit targeted sample for surveys, focus groups, etc
- Establish KPI’s for internal and external operations
In Dealer Development
- Establish PMAs based on consumer movements
- Map Dealer performance
In Online Marketing
- Target consumers based on visitation habits
- Understand relationship between used and new consumers
In Vehicle Ordering
- Forecast short term demand trends based on Search and View activity – allow for cutbacks and top ups in monthly order cycle.
In Product Marketing
- Understand the impact of targeted marketing from National to Dealer level – track impact on online activity to varying campaigns.
In Future Product and Strategy Development
- Recruit customers for design focus groups based on their consideration patterns
In Sales and Dealer Performance Management
- Set Dealer KPIs using lead follow up analysis
- Establish best practice Dealer online measures
In Used Cars or Remarketing
- Analyse relationship between used and new car consumers – what cross shopping exists and who is best placed to “walk consumers up to their brand”